“Our Community Stories” offers nonprofit partners a chance to showcase their work and the impact they make in the community through video storytelling.
After recognizing the need to support grant partners with communications, Kaiser Permanente launched a unique storytelling grant project to provide eligible nonprofit partners with the tools and resources required to tell their authentic stories though video. Successful completion of the storytelling challenge resulted in additional communication grantfunding for partners, as well as training and a professionally edited video for publishing.
“This video storytelling challenge presents a unique opportunity for our nonprofit partners to educate and inform the community at large about the important work they are doing to improve health,” said Jandel Allen-Davis, MD, vice president of government and external relations, Kaiser Permanente Colorado. “Participating organizations can now share their video stories online and through social media—something that’s increasingly important for nonprofit organizations in the digital age.”
Now in its fourth year, Kaiser Permanente’s 2017 storytelling challenge, called “Our Community Stories”, engaged eight community partners along the Front Range in creating videos that showcase how their work is creating a healthier Colorado. Each community partner set out with a camera, a tripod and a microphone to document their stories. Their journeys included planning video shoots, conducting interviews, and providing feedback on the editing process. Kaiser Permanente provided the video production tools, technical support, editing services, and guidance through the filming process.
To assist the participants with their social media strategies and to determine the top three videos for additional grantfunding, we posted their videos on our KPCO Facebook page and asked the community to help us pick the winner by sharing, commenting on, or liking their favorite nonprofit’s video. The eight nonprofit participants also shared their videos on their own Facebook pages to encourage even more engagement.
We were amazed to see more than 69,000 total video views and collectively more than 8,000 engagements (shares, likes, and comments). The top three nonprofits (videos shown below) are:
- First Place: LiveWell Huerfano County, with 2,962 engagements. They’re receiving a $2,000 communications donation.
- Second Place: Longmont Children, Youth, and Families, with 1,596 engagements. They’re receiving a $1,500 communications donation.
- Third Place: Colorado Association for School-Based Health Care, with 724 engagements. They’re receiving a $1,000 communications donation.
The other five organizations that made up this year’s exciting “Our Community Stories” competition (videos shown below) include:
- Community Foundation Greeley and Weld County
- City of Lafayette
- Hunger Free Colorado
- Rocky Mountain Youth Clinics
“When we launched this grant challenge,” said Dr. Jandel Allen-Davis, KPCO’s vice president of Government, External Relations & Research, “we had no idea it would be received with such enthusiasm by all the communities involved.
“We’re proud of LiveWell Huerfano County’s efforts and want to thank all of their community members for supporting this challenge. We hope the grant will help LiveWell spread their story to more residents in their vibrant community.”