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Press Release

Kaiser Permanente Challenges Colorado Students to Fire Up Their Feet

Incentive-based program rewards students and schools for physical activity

March 25, 2014



Fire Up Your Feet! logo with Safe Routes to School, National PTA and Kaiser Permanente logos

DENVER – Kaiser Permanente is asking students, parents and school staff in Colorado to get active during the month of April with the Fire Up Your Feet Spring Challenge. The challenge aims to increase physical activity before, during and after school and offers incentives based on progress tracking.

“We know that physical activity can boost student’s abilities to learn and even helps to reduce absenteeism. Fire Up Your Feet is a fun and easy approach to adding more physical activity in and out of the classroom,” said Donna Lynne, DrPH, president, Kaiser Permanente Colorado. “We are proud to partner with the National PTA and Safe Routes to School to provide Colorado families and schools with tools to help them lead healthy lifestyles before and after the school bell rings.”

This spring, a total of $5,000 will be awarded to participating Colorado K-8 schools. The Fire Up Your Feet Spring Challenge takes place April 1-30, and registration is now open. Students, families and school staff at any K-8 school in the state can sign up, start tracking and help their school earn awards. Last fall in Colorado, three schools won challenge awards ranging from $350 to a top prize of $1,200.

Challenge Awards help to support walking school bus programs, the purchase of bike racks, safety vests, incentives for Walking Wednesdays, traffic safety countermeasures to help promote more walking and biking, and much more.

Kaiser Permanente has supported Colorado schools and school districts for more than 25 years to improve healthy eating, physical activity and school climates. Recently, Kaiser Permanente awarded $1.4 million in grants to 21 Colorado school districts, which represent 633 schools and more than 400,000 students and staff as part of the health plan’s increased focus on school health known as the Thriving Schools Initiative.

Fire Up Your Feet, an online program developed by the Safe Routes to School National Partnership in collaboration with Kaiser Permanente and the National PTA, provides a full range of resources and educational materials to encourage physical activity to, from and at school with simple ways to track activity, earn awards and stay motivated in a fun and friendly environment.

To sign up for the Fire Up Your Feet Spring Challenge, or to learn more about the program, please visit: fireupyourfeet.org.

For schools with questions about Fire Up Your Feet, please contact Corina Lindley with Kaiser Permanente at: 303-344-7550.

About Fire Up Your Feet
Fire Up Your Feet is a core program of Safe Routes to School National Partnership available to any elementary and middle school (grades K-8) nationally. Made possible in partnership with Kaiser Permanente, this program offers free resources, an online activity tracker, a school fundraising organizer and more, all aimed at increasing physical activity before, during and after school for students, parents, school staff and teachers. The National PTA is our family engagement partner.

About Kaiser Permanente Colorado
Kaiser Permanente Colorado is the state’s largest nonprofit health plan, proudly working to improve the lives and health of Colorado residents for 45 years. Kaiser Permanente Colorado provides comprehensive health care services to more than 565,000 members through 28 medical offices and a network of affiliated hospitals and physicians. Kaiser Permanente was recognized by the National Committee for Quality Assurance (NCQA) as the top- ranked commercial health plan in Colorado and the fourth ranked Medicare plan in the nation. Kaiser Permanente was also recently recognized as a 2012 Hypertension Champion by Million Hearts™. In 2013, Kaiser Permanente proudly directed more than $96 million to community benefit programs to improve the health of all Coloradans. For more Kaiser Permanente news, visit kp.org/share or follow us on Twitter @kpcolorado or facebook.com/kpcolorado.