HONOLULU – Kaiser Permanente Hawaii today announced that Kirk Fernandes will be joining the state’s largest integrated health care organization as director of Integrated Brand Communications for the Hawaii Permanente Medical Group.
In his new role, Fernandes will manage internal and external communications and direct overall brand strategies for HPMG, the state’s largest multi-specialty physician group practice.
Fernandes has extensive health communication, media and production experience. Most recently he headed the medical unit at “The Dr. Oz Show” in New York City, where he received three Emmy® Awards. Prior to that, he worked as a producer for the ABC News Medical Unit in Boston with Timothy Johnson, MD, contributing health content to ABC News network programs such as “Good Morning America” and “World News Tonight.”
This new role allows Fernandes to return to the islands, where he also worked as a producer and reporter at KHON2 News. He holds bachelor’s degrees in broadcast journalism and Japanese language from the University of Hawaii at Manoa, and a master’s degree in science and medical journalism from Boston University.
About Kaiser Permanente Hawaii
Kaiser Permanente Hawaii has provided total health to the people of Hawaii for more than 50 years, with physicians who are members of the Hawaii Permanente Medical Group, the largest multi-specialty physician group practice in the state of Hawaii. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health. Visit kp.org for additional information. Become a fan of good health with Kaiser Permanente Hawaii: Like our page at Facebook.com/KPHawaii and follow @KPHawaii on Twitter.