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Press Release

Coloradans Receive Free Blood Pressure Checks at Denver-metro Barbershops

Power Saturday program raises awareness of stroke and high blood pressure risk in Colorado’s African-American community

May 31, 2014



Blood-pressure screeningA young woman steps up to have her blood pressure taken by a Kaiser Permanente volunteer.

DENVER — In recognition of National High Blood Pressure Education and Stroke Awareness Month, the Colorado Black Health Collaborative today partnered with Kaiser Permanente Colorado and the American Heart Association to offer free blood-pressure screenings and resources at seven Denver-metro barbershops. This event, known as Power Saturday, was organized through CBHC’s barbershop and salon health outreach program.

Heart disease is the leading cause of death in the United States for all adults, but some minority groups are more prone to be affected by heart disease and stroke than others, according to the Centers for Disease Control and Prevention. In Colorado alone, 30 percent of African-Americans have high blood pressure, according to a Colorado Department of Public Health and Environment report (2009). Power Saturday, led by Terri Richardson, MD, internal medicine physician with Kaiser Permanente Colorado and health access chair of the CBHC and Byron Conner, MD, internal medicine physician with Kaiser Permanente Colorado and active member of CBHC, is aimed at helping positively impact those statistics.

Every Saturday since 2012, the CBHC has hosted high blood-pressure screenings at various barbershops and salons in the Denver-metro area. Today’s Power Saturday program is the first time several barbershops and salons were serviced concurrently. Kaiser Permanente Colorado provided funding for the program. In addition, more than two dozen volunteers, including many from the Kaiser Permanente African-American Business Resource Group, assisted in conducting blood-pressure screenings, stroke risk surveys, and educational sessions on healthy eating, stroke prevention, blood-pressure control and more.

“It makes my heart sing to know this program is helping Coloradans be healthier and happier,” said Dr. Richardson. “Kaiser Permanente is proud to partner with the Colorado Black Health Collaborative to provide screening and education as a way to unite people where they are and spark a conversation around hypertension and stroke awareness in order to save lives.”

Over the past three years, with more than 1,483 volunteer hours logged, the CBHC Barbershop/Salon Program has screened approximately 1,523 African-Americans for hypertension and 441 for diabetes at 15 barbershops and salons in the Denver-metro area. The American Medical Association estimates that extending health care interventions like these to all of the approximately 18,000 black-owned barbershops in the United States could result in 800 fewer heart attacks, 550 fewer strokes, and 900 fewer deaths among African-American men in the first year alone.

“It’s encouraging to see so many community members concerned about their health and the health of their loved ones,” said Dr. Conner. “This program has great impact in raising awareness of hypertension and strokes in our community and we hope to continue this work to see that enthusiasm spread throughout Colorado and the nation.”

Power Saturday supports the American Heart Association’s mission to build healthier lives, free of cardiovascular diseases and stroke. Materials from the American Heart Association were distributed at the seven Denver-metro barbershops and salons participating in the program.

The barbershops and salons that hosted Power Saturday at their shops included:

Wright’s Barbershop
2233 Bruce Randolph Ave.
Denver, CO 80205

Hollywood Barbers
2400 East Colfax Ave.
Denver, CO 80206

Bryant of New York
2408 East Colfax Ave.
Denver, CO 80206

Supreme Style Barbershop
7520 East Colfax Ave.
Denver, CO 80220

World Class Barbers
6638 East Colfax Ave.
Denver, CO 80220

Winning Coiffure
6115 East Colfax Ave.
Denver, CO 80220

Ms. Lillie’s Salon
15005 East Mississippi Ave.
Aurora, CO 80012

About the Colorado Black Health Collaborative
The Colorado Black Health Collaborative is a community-based organization that is committed to improving health and wellness in Colorado’s Black, African and African-American communities through collaborations, partnerships and teaming arrangements with community-based organizations, nonprofits, public organizations, private entities, community members and government agencies. The organization’s mission is to achieve health equity in Colorado’s Black community. Visit www.coloradoblackhealth.org to learn more.

About Kaiser Permanente Colorado
Kaiser Permanente Colorado is the state’s largest nonprofit health plan, proudly working to improve the lives and health of Colorado residents for 45 years. Kaiser Permanente Colorado provides comprehensive health care services to more than 585,000 members through 28 medical offices and a network of affiliated hospitals and physicians. The health plan was named “Highest in Member Satisfaction” among Commercial Health Plans by J.D. Power and Associates for the seventh straight year. Kaiser Permanente was recognized by the National Committee for Quality Assurance (NCQA) as the top-ranked commercial health plan in Colorado and the fourth ranked Medicare plan in the nation. Kaiser Permanente was also recently recognized as a 2012 Hypertension Champion by Million Hearts™. In 2013, Kaiser Permanente proudly directed more than $96 million to community benefit programs to improve the health of all Coloradans. For more Kaiser Permanente news, visit kp.org/share or follow us on Twitter @kpcolorado or facebook.com/kpcolorado.